The Pool Service Business
Hidden Market
Exclusive Access for Buyers & Sellers
At Bluewater Brokerage, the best opportunities are the ones you won't find listed online.
We specialize in confidential, off-market transactions.
All buyers and sellers are off-market and fully vetted.
We must be confident of a solid match before sharing confidential information.
Let's talk in person.
Thinking about selling?
Your legacy is our priority. Selling your pool service business or route is a sensitive matter. Our off-market approach guarantees absolute discretion, protecting your relationships with employees, customers, and competitors. We leverage our deep industry relationships to discreetly present your business only to our network of pre-qualified, serious buyers who are ready to act.
We have sellers that offer:
South Carolina - Strong longstanding business with very stable book of business, trucks, inventory, real estate can be included. Revenue range between $500,000 and $750,000.
For Buyers
Stop searching for public listings. Gain access to a private portfolio of premium, vetted pool businesses and routes. We connect you with exclusive opportunities that align with your strategic goals—deals that never hit the open market.
We currently have buyers looking for the following:
$1MM to $2MM cleaning service revenue
A mom/pop legacy business with stable long-term operations. Gross revenue of $500K or more.
Opportunities to purchase for franchise acceleration. Pool route franchisor looking to pair new franchisees with established routes.
Buy a Franchise
With a pool service franchise, you don’t need pool experience—you just need drive, leadership, and a service-first mindset. Pool Duck franchisees are sales-minded, community-driven, and excited to grow with a brand that’s modern, scalable, and people-focused. Click to learn more.
Prepare for Your Premium Exit
Strategic Consulting
Pre-Sale Consulting
We are more than brokers; we are your strategic partners. A successful, high-value sale doesn't happen by accident—it's prepared. Because we've been in your shoes as owners and operators, we know precisely what the right buyers are looking for.
We work with you before you're ready to sell. We perform a confidential, deep-dive analysis of your current operations, internal systems, and financial reports. We then provide a clear, actionable roadmap to strengthen your business, streamline processes, and clean up your financials. This preparation not only makes your business irresistible to premium buyers but empowers you to negotiate from a position of maximum strength and confidence.
FAQS
What is an Off-Market Listing, and How Does It Work?
An "off-market" listing is a pool service business or route that is for sale but is not publicly advertised. You won't find it on public websites, in industry newsletters, or hear about it through the grapevine.
At Bluewater Brokerage, this is our specialty, and it's a cornerstone of the premium service we provide.
How It Works:
Our off-market process is built on relationships and total confidentiality, providing distinct advantages for both sellers and buyers.
* For Sellers: We understand that selling your business is a sensitive decision. Publicly listing it can alert competitors, worry employees, and unsettle customers. Instead, we work with you in complete confidence. We leverage our deep, private network of pre-qualified, serious buyers—individuals and companies we have personally vetted—and discreetly present your opportunity only to those who are a perfect strategic fit.
* For Buyers: By working with us, you gain access to an exclusive, hidden inventory of premium pool businesses that are not available to the general public. This allows you to evaluate high-quality opportunities without facing a bidding war or the pressure of a public sale, ensuring a more strategic and focused acquisition process.
In short, we act as trusted consultants who facilitate a "behind the scenes" connection between proven sellers and qualified buyers, ensuring discretion and success for everyone involved.
What Are the Key Benefits of Working with Bluewater Brokerage?
Working with Bluewater Brokerage provides a fundamentally different experience. We are not transactional brokers focused on volume; we are strategic partners invested in your success. Our approach is built on trust, deep industry expertise, and absolute discretion.
The key benefits include:
* Exclusive Off-Market Access: Our primary focus is on confidential, off-market deals.
* We Are Consultants, Not Just Brokers: We do more than just list your business; we prepare it for a premium sale. We consult with you to strengthen operations, streamline systems, and perfect your financial reports. This process ensures you attract the right buyers and command the maximum possible value.
* We've Been in Your Shoes: We created Bluewater Brokerage because we were pool service owners and operators ourselves. We intimately understand the day-to-day challenges, the value of your hard-earned legacy, and the specific nuances of this industry—an insight typical brokers simply do not have.
* A Pre-Qualified, Private Network: We respect your time. We don't "list and wait." We maintain a deep, private network of serious, pre-qualified buyers. We only make introductions that are a true strategic and financial fit, leading to smoother negotiations and a much higher rate of successful, confidential closings.
About Us
We're Bill and Sharon Burch, and we've spent a lifetime as entrepreneurs, learning the ins and outs of building, growing, and selling successful businesses. Our journey led us to the pool service industry, where we didn't just operate a business; we transformed it.
As serial entrepreneurs, we've experienced the best and the worst of the business brokerage industry, both as buyers and as sellers. Our most successful sale was using a strong off-market broker who operated in our specific niche. We felt safe and confident throughout the process. It is that kind of experience we are bringing to the pool service industry. Whether you are selling full service pool company or simply a single pole pool route, we look forward to working with you.
Launching a business brokerage is a challenge. To help fill our pipeline with qualified buyers and sellers, we will be offering very flexible deal terms so you can have the greatest level of confidence possible working with us. We are looking forward to talking to you!
More about us
We know what it takes to boost sales by 50% and net profit by 100% in 18 months because we've done it ourselves. This hands-on success is the foundation of our firm. We saw a gap in the market for a business brokerage that truly understands the unique challenges and opportunities of the pool service industry from the inside out.
Sharon, with her expertise as the founder of Pool Service QuickBooks, is a recognized leader in the integration of pool service software and QuickBooks as well as setting them up for the financial reports necessary for operations and eventual sale of pool service businesses. She helps businesses get their finances in order, ensuring they are not only more profitable but also ready to be presented to a qualified buyer for the maximum value.
Bill brings decades of operational experience. He understands how to streamline processes, manage staff, and optimize operations to turn a good business into a great one. We combine these skills to do more than just list a business for sale—we help you prepare it to for the best sale possible. We also help buyers be prepared to purchase and find the right businesses that might be a great fit for them.
Our approach is different. We focus on building relationships and specializing in off-market deals. This means we prioritize discretion and confidentiality, connecting pre-qualified buyers and sellers behind the scenes. We're not just brokers; we're consultants who can help you with every step of the journey.
We created Bluewater Brokerage & Consulting to be the premium service in the industry—a firm where you'll find an unmatched depth of capability and a quality of service built on genuine, proven character and success. We understand what you’re going through because we've been there ourselves.
Ready to talk about your business goals?
Let's connect.
